Motivating lasting change: Fear vs. Efficacy

About 40 years ago, dentists in Connecticut ran an experiment.1 They wanted to know how to motivate people to brush and floss their teeth. They decided to try the well-known tactic–scare them into doing it. They randomized a large group of subjects into two groups. They gave one group an informational video of why and …Read More

Making your own Disney princess

“There was no Korean Disney princess so I decided to make my own,” says 22-year-old Korean American Harvard University student Julia Riew. She wrote “Shimcheong: A Folktale” — a full-length musical inspired by the Korean folktale, “The Blind Man’s Daughter” — as her senior thesis! Since releasing excerpts on TikTok in January 2022, she has …Read More